Graphic Design The New Basics by Ellen Lupton and Jennifer Cole Phillips
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Graphic Design The New Basics by Ellen Lupton and Jennifer Cole Phillips
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Graphic Design The New Basics by Ellen Lupton and Jennifer Cole Phillips
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Graphic Design: The New Basics (Second Edition, Revised and Expanded): Edition 2
ABOUT THE GRAPHIC DESIGN THE NEW BASICS PRODUCT
Ellen Lupton and Jennifer Cole Phillips’s celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus. Topics include:
- Color
- Texture
- Rhythm and balance
- Hierarchy
- Layers
- Grids
- Visualizing data
- Typography
- Modes of representation
- Gestalt principles
Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators
* This is a DIGITAL BOOK (eBOOK), NOT PHYSICAL
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