Hooked How to Build Habit-Forming Products by Nir Eyal

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ABOUT THE HOOKED HOW TO BUILD HABIT-FORMING PRODUCTS PRODUCT

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

* This is a DIGITAL BOOK (eBOOK), NOT PHYSICAL

** Every purchase comes with a Premium Ebook Management App to keep your eBooks organized neatly and can be read comfortably.

Hooked How to Build Habit-Forming Products eBook PRICE

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PRODUCT DESCRIPTION:

• Product Type: Ebook / Digital Book / Ecourse
• Format: .epub / .pdf / .mobi
• Language: English
• Order delivered in digital file format
• Sent via Email
• Please provide email address with each purchase
• Full page count, no pages missing
• Readable on smartphone, tablet, computer, or laptop
• Supports Windows, Mac Os, Linux, Android, or iOS
• Read OFFLINE (Without Internet Connection)
• Read anytime, anywhere

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